One of the original creators of the well-known frozen dessert company Ben and Jerry's has announced that corporate owner the multinational conglomerate stopped the introduction for a new Palestine-themed ice cream flavor.
The entrepreneur, that co-founded the company alongside his partner, announced how he plans to personally create the controversial flavor as part of a personal series highlighting causes the company was prevented from addressing publicly.
This latest announcement intensifies the continuing conflict between the world-famous ice cream maker and Unilever, the UK-based consumer goods corporation that acquired Ben & Jerry's since 2000.
Both founders maintain how Unilever along with their ice cream division Magnum unlawfully blocked their company against "honouring its social mission".
The entrepreneur revealed through social media how he is creating an innovative watermelon-based frozen dessert, asking for public suggestions for the product's name and potential ingredients.
“I'm accomplishing what they were prevented from doing,” Mr. Cohen commented in his kitchen. “I'm creating a watermelon-based frozen dessert that calls for lasting ceasefire for Palestinians and calls for addressing the harm that occurred in the region.”
This particular fruit has emerged as a symbol of solidarity with Palestinians because of its coloration, which mirror the colors in Palestine's national banner – the distinctive four-color pattern.
Several years ago, Ben & Jerry's refused to sell their merchandise in areas occupied by Israel, leading to Unilever selling the Israeli operation to an Israeli distributor, thus allowing ongoing distribution within the occupied West Bank.
The new dessert series is being created through Mr. Cohen's personal brand, the socially conscious dessert company which originally created several years back to support former US presidential candidate Bernie Sanders via the flavor "Bernie's Return".
The founder stated how he plans to develop other ice cream flavors that address concerns which Ben & Jerry's was prevented from speaking about openly due to corporate restrictions.
The announcement comes after partner Jerry Greenfield stepped down his position at Ben & Jerry's in September, following decades of involvement, citing concerns that its independence had been compromised following Unilever's decision to curb its social activism.
Previously, Ben Cohen commented how “My partner has strong compassion and the ongoing dispute with Unilever was deeply distressing him."
“My conscience leads me to keep working within the organization to advocate for corporate autonomy ensuring that the company can achieve its ethical purpose, the principles which it was founded on and has maintained for over 40 years," he told media outlets.
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