The platform is rolling out a new feature that permits them to reduce the volume of AI-created media appearing in their streams. This move comes as the platform revealed that it now features more than 1 thousand million AI-generated clips.
The new functionality is undergoing trials over the next few weeks before a full-scale launch. This advancement comes amid a increase in AI-generated material, driven by new content generation software.
Studies have shown that nearly a tenth of the quickest rising video streams on another major platform only show content made by AI. A large amount of this output is classified as low-quality AI content, a phrase for substandard, factory-style content that is typically nonsensical or surreal.
Our research shows that a lot of users appreciate content created using AI tools, ranging from digital art to informative clips, and we intend to offer the community the option to adjust the amount of that, according to their own choices,” commented a spokesperson.
TikTok disclosed that there are currently 1.3bn videos on its app labeled as made with AI. In total, in excess of 100 m pieces of content are uploaded to the app every day, making AI-generated material a minor percentage of its overall inventory.
Viewers will be able to decrease or raise the amount of AI content they view by using the topic control feature in the application and choosing AI-made media. Other topics that currently be modified under the setting include politics, style, cosmetics, and choreography.
The platform’s policies oblige creators to identify convincing AI-made content, and it forbids malicious deepfakes of public figures or emergencies. Any believable artificial content that is not labeled can be deleted under its terms of service.
In addition, the service will henceforth apply an AI-generated watermark to content made using its own AI tools, or detected by an collaborative effort for recognizing content made by AI. This measure is aimed to stop users from attempting to evade the tagging system.
The company is also introducing a $2 million educational fund for experts and institutions to develop informative material about using AI responsibly. This program will support charitable organizations dedicated to teaching coding and technology.
TikTok has supported its content review process, during controversy over proposals to cut jobs for numerous content moderators in the UK. It is set to reduce hundreds of positions in its user protection team in its British office, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that human moderation would continue to be important, but automated tools can shield workers by eliminating the most graphic content prior to it gets reviewed by people. TikTok announced a significant reduction in disturbing and violent content seen by safety staff over the past year due to intervention by its machine learning processes.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
A tech journalist and digital strategist with over a decade of experience covering AI, cybersecurity, and startup ecosystems across Europe.